Work experience

Employment History

Senior Experience Designer Commonwealth Bank Jan 2022 Present Sydney, New South Wales, Australia

Surepay

I successfully led the SurePay instalment plans initiative, overseeing every phase from strategic inception to final delivery. My role involves shaping innovative design strategies that align with business objectives and leading cross-functional teams to execute them effectively. By actively engaging stakeholders, conducting in-depth user research, and applying design thinking methodologies, I ensure our solutions are user-centred, impactful, and aligned with the bank's strategic direction. This comprehensive approach enables me to deliver high-quality digital experiences meeting user needs and driving tangible business outcomes.

Profile and Contact details experience - Redesign

I spearheaded the redesign of the profile and contact details, guiding the project from conceptualisation to implementation. My role involved developing innovative design strategies that aligned with business goals and leading cross-functional teams to execute them successfully. I ensured that the new profile and contact details were user-centric, impactful, and in line with our organisational strategy. This approach resulted in enhanced digital experiences that meet user needs and contribute to tangible business outcomes.

  • Advocate for user-centered design philosophy, aligning user needs with business goals.

  • Lead cross-functional teams, fostering expertise and collaboration.

  • Conduct in-depth user research to drive actionable insights.

  • Expertise in Information Architecture, Interaction Design, and Visual Design (UI).

  • Implement usability testing, prototyping, and wireframing techniques for refined design concepts.

  • Apply design thinking methodologies to solve complex problems and generate innovative solutions.

  • Cultivate strong stakeholder relationships, ensuring design alignment with business objectives.

  • Demonstrate effective project management skills, delivering high-quality design solutions on time.

  • Integrate accessibility principles for inclusive digital experiences.

  • Thrive in Agile environments, adapting to evolving project needs with flexibility.

  • Leverage user analytics and data for continuous UX improvements.

Senior Product Designer | Service NSW Nov 2020 Oct 2021 | Sydney, New South Wales, Australia

Service of New South Wales and Revenue of New South Wales

I played a pivotal role in a massive project at Service NSW, collaborating extensively with the Revenue of NSW to onboard accountants and related professionals to a new platform. Throughout this initiative, I was instrumental in orchestrating a seamless transition from concept to execution. My responsibilities included devising innovative design strategies that harmonised with business objectives and orchestrating cross-functional teams to implement them effectively.

  • Championed a user-centered design approach, integrating design thinking and best practices.

  • Conducted user research and analysis to enhance overall user experience.

  • Expertise in Information Architecture, Interaction Design, and Visual Design (UI).

  • Drove usability testing, prototyping, and wireframing for iterative design processes.

  • Integrated service design principles for holistic user experiences across touchpoints.

  • Collaborated effectively with stakeholders to align design outcomes with organizational objectives.

  • Embedded accessibility principles into design processes for inclusive digital experiences.

  • Thrived in Agile environments, adapting design processes to meet evolving project needs.

  • Leveraged user analytics and data interpretation for data-informed design decisions.

  • Contributed to

Product Designer | Ansarada Oct 2019 Nov 2020 | Sydney, Australia

Virtual Data Room

As a key contributor at Ansarada, I led the development and optimisation of onboarding journeys for new customers, ensuring a seamless and tailored experience from initial engagement to finding the right virtual data room (VDR) solution. My role involved leveraging user-centred design principles and collaboration with stakeholders, including the CEO, to drive impactful outcomes.

  • Crafted exceptional user experiences, merging creativity and functionality.

  • Championed a user-centered design approach, conducting thorough research for informed decisions.

  • Excelled in prototyping, wireframing, and design thinking for user-centric solutions.

  • Collaborated effectively with stakeholders, leveraging strong project management skills.

  • Adapted to Agile environments, utilizing data-informed decision-making for continuous improvement.

  • Ensured inclusive digital experiences through accessibility principles.

Product Designer (UX/UI) | Canon Australia Nov 2018 Oct 2019 | Sydney, New South Wales, Australia

  • Crafted innovative user experiences, merging creativity and functionality.

  • Conducted in-depth research for intuitive and visually compelling interfaces.

  • Employed strong project management skills to ensure successful outcomes.

  • Advocated for accessibility, fostering inclusive digital experiences.

  • Thrived in Agile environments, leveraging data analytics for continuous improvement.

Product Designer (UX/UI) | Optus Dec 2016 Nov 2018 | Sydney, New South Wales, Australia

  • Delivered multimedia experiences, combining web design skills with animation and video editing.

  • Proficient in graphic design for both print and digital projects.

  • Advocated for accessibility and data-informed design decisions.

  • Collaborated seamlessly with cross-functional teams.

UX/UI Designer | Zilco International Jan 2013 Dec 2016 | Sydney, New South Wales, Australia

  • Applied a user-centered design approach for seamless user experiences.

  • Drove design validation through usability testing and prototyping.

  • Collaborated effectively with stakeholders for successful outcomes.

Graphic Designer | Ziper Comunicação Estratégica Feb 2008 Jan 2011 | Itu, Brazil

  • Proficient in Adobe Creative Suite for print and digital design projects.

  • Strong understanding of design principles and typography trends.