Ansarada Onboarding
Before
What
There is currently no way of knowing who the customer is when they sign up for a free trial, or what their use case is. We also don’t know how to give them the best possible product experience and solve their problem without knowing where they are in their process. To solve this we intend to introduce 3 onboarding questions into the free trial flow.
My role
led this project with the Product Manager and the Lead Engineer. I was the sole individual responsible for User Experience and I personally created the deliverables that you will see in this case study. I saw the project through from the kickoff meeting, to the launch, and through multiple rounds of iteration afterwards.
Team: Senior Product designer UX and UI (Victor Beltrame), Senior Product Manager, Senior Business Analyst, Senior Tech Lead, Native Developers,
After
Client: Ansarada
Defining the problem
Stakeholder interview
On this project, I worked closely to the CEO of the company and the Product Manager of this project. I conducted interviews with representatives from Leadership (CEO), Product, Sales, Customer Services, and Engineering to understand each part of the company’s unique requirements and concerns for the design.
Data analysis
What
I began by digging into our historical data, surfacing user pain points and barriers to conversion. Using anonymous session recordings, I was able to put myself in our’s shoes and identify the pain points when organising documents.
What
Undertaking best-in-class research helped me understand how other companies or competitors solved the same problem and influenced my process using tested outcomes and due diligence. The main purpose was to collect the best consequences within a specified category and use those ideas to inform my design. For this project I used Spotify and Fullstory.
Comparator analysis
Undertaking best-in-class research helps me understand how other companies or competitors may have solved the same problem, and can influence my process using tested outcomes and due diligence. The main purpose is to collect the best consequences within a specified category and use these ideas to inform my design. For this project, I used Fullstory and Spotify
Low fidelity designs
Once we had a solid direction for the design, I began to produce multiple different variations of wireframes. I then put the designs in front of users and stakeholders for testing and feedback. This helped me to narrow the design down to three major variations, which I used to establish a single design framework, and thus move into the final design
High fidelity desings
After the first interaction of design got approved I began to create the high fidelity designs. During this phase, I worked even closer to the development time.
In this case study, I’ve used 100% of the Ansarada component library, and by that reducing the delivery time and scope of this project